Bakrie University Communication Science Master's Students Carry Out Community Service with the City Branding Bandung Heritage Theme

Batch 6 Master of Communication Sciences students at Bakrie University are successful carrying out Community Service (PkM) activities with the theme City Branding Bandung Heritage. This activity aims to strengthen the identity of the city of Bandung while increasing awareness of the younger generation regarding the importance of preserving historical areas.

Through a series of educational activities, discussions, and digital content workshops, students invite the public to get to know Bandung not only as a creative city, but also as a city with a rich heritage history with cultural value. This approach is expected to encourage active community participation in maintaining and promoting heritage areas in a sustainable manner.

This PkM activity is in line with SDGs 11: Sustainable Cities and Communities, which emphasizes the importance of inclusive, safe and sustainable city development. Through this activity, Bakrie University MIKOM students contribute to cultural preservation efforts as well as strengthening the city's history-based identity.